If you're like me, when you look at a car, you don't instinctively see it as art, but rather as a functional vehicle to take you someplace . . . although you could agree that the auto industry produces some impressive masterpieces to that end! So it explains why Ford would partner with the revolutionary MILK Studios to create "Wall to Wall: The Fusion Collective," a very cool multimedia art experience.
Last night in New York City, Ford unveiled the "Wall to Wall: The Fusion Collective" exhibition, at an amazing event that showcased amazing creative talent, and prepares for the release of the newly redesigned 2013 Ford Fusion next month. The event included celebrity appearances by the likes of Shawn White and Adrian Grenier (of Entourage fame, and now partnering with Ford through his eco-friendly company SHFT).
However, the real stars of the night were the artists ("The Fusionists") from MILK and Ford. These accomplished multimedia artsits collaborated to create an immersive digital and real-world gallery experience - literally from wall to wall of the studio space.
Among the exhibitors were individuals from Ford responsible from everything from design within virtual reality environments (far left picture), the scale model builders (middle), and the graphic artist (who was photoshopping a rendering of the Ford Fusion live on his latop).
Here are pics from the great pieces that were showcased last night. The first set are from Matthew Williams entitled Rose, and using the latest in digital technology to project white and color images against a cascading wall of mist.
This piece by Nathaniel Brown is entitled The Birth of Eve was a "rock concert for your eyes and ears" as he described it. This piece is certainly a visual and aural experience, as you're enclosed in a three-sided cube being bombarded by images and music (headphones are located in the center of the cube).
Wall To Wall: The Fusion Collective travels next to Los Angeles, so look for it there...