Last Monday afternoon I hopped on the Acela and headed up to Boston (Cambridge) to attend The Sandbox Summit, iPlay, YouPlay, WiiPlay, a conference focused on "how play is changing media and media is changing play." It was one of the best conferences I've attended in that it lined up fascinating speakers, offered hands-on workshops, and was intimate in that it was a smaller summit and provided plenty of time for follow-up discussions and networking amongst academics, toy developers, researchers, publishers, marketers and media. It was a summit to share research, discussion, ideas and predictions.
I'll touch upon some of my favorite aspects of the summit that I was fortunate enough to attend (thanks to the team at 360 Public Relations) in various posts over the next few weeks. Though for now, I wanted to share some of what I learned at an interactive workshop led by Stacey Matthias, child development expert and founder and Co-CEO of Insight Kids and Insight Research Group, as an example of what the summit offered. Stacey's hands-on workshop explored the physical, cognitive and emotional development of kids at ages 4, 7 and 11 and which media has the most impact at which ages. Here's what I learned:
Moreso than any other generation, today's kids are living in a world driven by media and technology and this impacts how they communicate, think and play. Stacey explained that there's no curriculum for integrating technology into young childrens' lives, so today's kids are vastly teaching themselves how to use the new technology, and in many cases teaching their teachers and parents how to use it. There's no 3rd grade curriculum for researching online virtual worlds and video games, or an 8th grade class about social media for kids like there's English and math curriculum, so kids are exploring the online virtual worlds and social media themselves - in a vacuum.





_300.png)



