Oh, Nike. (Sigh.) In case you haven't been following the recent Nike advertising and marketing announcements, Ad Chickadee has a thoughtful synopsis on just why I'm sighing right now. Nike announced that they've re-signed Michael Vick to their athlete roster, and also started selling Nike shirts with phrases like "Dope," and "Get High," on them - which while controversial, seem the opposite of phrases that a healthy active athlete would be touting anyway.
There was a reason we stopped getting excited about your products, Nike...and it had nothing to do with your marketing. We didn't start buying Under Armour (among others) for their marketing. Their products were innovative and sexy, so we gave 'em a try. We liked how they made us look (how athletic and flattering!) and how they wicked as we ran (how comfortable!).