Starting today, HEXBUG micro robots will be featured in McDonald's Happy Meals across North America. Created by Innovation First International, the HEXBUG toys are sure to lure kids - and many boys - to the Golden Arches for the next four weeks.
While we don't have a McDonald's along our day-to-day routes about town, we usually reserve eating there as a treat for road trips or long days running errands. I have no doubt, however, that we'll be making a beeline to pick up a Happy Meal with these micro robots for the Kiddo. :-)
The HEXBUG Happy Meal program will run from today through March 21, 2013 while supplies last. I got to see the lineup of toys while at Toy Fair earlier this month. Participating McDonald’s restaurants across the United States and Canada will offer customers one of six collectible HEXBUG Micro Robotic Creatures with the purchase of a Happy Meal:
- Fast crawling HEXBUG Speed Beetle™ in Green and Red
- Slow crawling HEXBUG Beetle™ in Black and Orange
- Bump and go HEXBUG Nano® Pullback Blue and Black
Which one's your favorite?