February is all about hearts and Diet Coke is reminding women not to forget about their own. In support of the National Heart Lung and Blood Institute's effort to celebrate American Heart Month with The Heart Truth campaign, Diet Coke is helping to send an important message to women about the risks of heart disease, the leading cause of death for American women.
Diet Coke's Capture The Flag campaign places heart flags both in the real world and online. When you find one in your real life (check in using Facebook Places) or find one online on popular websites, you can trigger donations to heart health programs. You can also plant your own flag online (like I have here on this site - over to the right) and if someone clicks on it, Diet Coke will donate $.10 to this important cause. So go click on mine!
. . .and please note that this Friday, February 4th is National Wear Red Day - to show that "Heart Disease Doesn't Care What You Wear-It's the #1 Killer of Women," - so please wear red in support of combatting heart disease.
Thanks to the Clever Girls Collective for reminding me about National Wear Red Day and for hosting a Twitter party on Friday, February 4, from 12pm-1pm PST/3pm-4pm EST to raise awareness that heart disease is the #1 killer of women. If you're interested in joining, you can RSVP here.
It's surprising how little publicity heart disease gets as a killer of women. Good work in making people aware of this important fact.
Posted by: Richard Cooper | February 03, 2011 at 11:09 AM